![]() ![]() On food and other menus, we are more likely to choose from the very top or very bottom.We are more likely to select the first among options that are most accessible, whether it is among objects at eye level or a choice nearer to a target item.Studies have demonstrated that playing French or German music in a wine shop results in more people selecting, respectively, more French or German wines with customers being completely unaware that they were being manipulated.Examples of subconscious triggers that clearly determine outcomes “Over the years there have been literally hundreds of studies”…”these studies show that considerable information capable of informing decisions and guiding actions is perceived even when observers do not experience any awareness of perceiving”. Key researcher Philip Merikle at the Department of Psychology, University of Waterloo, has concluded– We’ve also learned it’s important to evaluate the impact of subliminal advertising separately from the broad array of subconscious influence triggers. Though Vicar’s claims if amazing results were later revealed to be a publicity stunt, 60 years of subsequent social psychological and marketing research has confirmed that subliminal influence techniques do work in specific contexts. The most referenced classic example–is the 1957 experiment by James Vicary in which the messages “Eat Popcorn” and “Drink Coca-Cola” were transmitted in single screen frames before a movie began. Subliminal messages may be embedded in an icon, image, or briefly flashed at an audience below the level of conscious awareness. Subliminal advertising uses words, images, or sounds in television, commercials, music and, more recently, in digital media–to boost sales of products and services. ![]()
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